Rothco Proudly Supports Answer The Call to Assist Families of Fallen First Responders

Rothco is honored to work with Answer The Call, also known as The New York Police and Fire Widows’ and Children’s Benefit Fund. This dedicated organization provides essential financial assistance and a strong network of support to the families of New York City’s fallen first responders, including NYPD Officers, PAPD Officers, FDNY Firefighters, and FDNY EMS Workers—many of whom were among the brave 9/11 responders.

“Rothco is deeply committed to giving back to the communities that support us. We wanted to find a meaningful way to honor the sacrifices of our First Responders, and the mission of Answer The Call aligns perfectly with our values. We are proud to contribute to this incredible organization and the vital work they do for the families of fallen police officers and firefighters,” said Howard Somberg, Chairman of the Board, Rothco.

Each year, Rothco makes an annual donation to The New York Police and Fire Widows’ and Children’s Benefit Fund by contributing the net proceeds from the sale of our Thin Blue, Thin Red, and Thin Green Line merchandise. These funds help provide crucial financial support for families, covering everything from bills and home repairs to medical costs, special activities to honor the memory of loved ones, school supplies, and even college tuition.