Privacy Policy

Last Updated: January 15, 2025

Rothco respects your concerns about privacy. This Policy Privacy Notice (“Policy”) describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and you can Contact Us about our privacy practices. To make this Policy easy to find, we make it available on our homepage and at every point where personal information might be requested. Throughout this Policy, “we”, “us”, and “our” refers to Rothco, and “Website” or “Site” refers to Rothco.com, including mobile versions of those sites. The Policy applies to the information we obtain via your transactions and interactions with Rothco, including our website, www.Rothco.com, when you connect with us via telephone, and through third-party sources, including our advertising and social media networks.

Consent

Please review this Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form or using our Site. Whenever you submit personal information to us, your consent to the collection, use, disclosure, share, sale, transfer, and storage of that information in accordance with this Policy.

Information We Collect

We collect personal information using three methods: (1) when you choose to voluntarily provide it; (2) using automated technology, including when you visit our Site or interact with our electronic advertisements or communications; and (3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and other entities.

We may collect personal data from customers both online and offline. Online, we may collect information through the Site, an affiliated site (such as a promotional microsite linked to our site), a Rothco page on a community website (such as Facebook or the like), when you interact with us through email, text messages, or through similar online avenues. On some pages, you may order products, make requests, submit product reviews, and register to receive materials or information and this information may also be used or collected. Offline, we may collect information through our sales associates at our Headquarters Location (such as email addresses for the purpose of sending electronic receipts). Our Policy applies to all information collected by or submitted to the Site, Rothco, or its employees as described herein.

To see a complete list of what we collect and how we use this data, see Table 1: Information Collected, Sources, and Business Purpose for Collection.

The types of personal information we collect includes:

·       Contact information, such as name, telephone number and postal and email address;

·       Rothco.com login credentials, such as password and security questions and answers;

·       Purchase history and merchandise preferences;

·       Payment information (including credit or debit card number, security code, expiration date and billing address);

·       Information provided by vendors and other entities that perform services on our behalf, including information services;

·       Photographs, such as if you choose to interact with us on social media sites;

·       Audio information, such as recorded phone lines and other technologies, where permitted by law;

·       Geolocation information; and

·       Other information you choose to provide, such as through our “Contact Us” feature, emails or other communications, social media pages, surveys, registration, and sign-up forms.

When you visit our Site, we may obtain certain information by automated means, such as cookies, web beacons, web sever logs and other technologies.

 CookiesOur Website uses “cookie” technology to improve the quality of your experience. A cookie is a small file that is placed onto an Internet user's web browser or device and is used to remember and/or obtain information about the user. Cookies store information that a website may need in order to personalize your experience and gather website statistical data. Any time you visit our Website to browse or to read or download information, we collect and store the name of the domain and host from which you access the Internet (for example, msn.com, google.com, etc.); the Internet protocol address of the computer you are using; the browser software you use and your operating system; the date and time you access our Website; and the Internet address of the website from which you linked directly to our Website. We use this information to measure the number of visitors to areas of our Website, and to help us make our Website more useful and interesting to our visitors.

We use information from cookies in the aggregate to analyze for trends and statistics, and then discard it. To find more information about cookies and for instructions on how to disable them please visit www.allaboutcookies.org or visit the help section of your browser. Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use. By disabling cookies, you won’t be able to enjoy the convenience provided by our customization.

 Flash CookiesCertain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

 Web Beacons Pages of our Website and our email may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that enable us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We may also use technologies to collect information about your online activities over time and across third party websites or other online services (e.g., behavioral tracking). Because there are not yet common industry-accepted “do-not-track” standards and systems, our Website does not respond to “do-not-track” signals.

 Personal InformationThe types of personal information collected include personal identifiers, financial and commercial information, and Internet and device information, including, without limitation, your name, address, email address, phone number, and credit/debit card information. We may collect information about your browsing history, search history, purchase behavior, IP address, device type, cellular carrier, location information, and other information regarding your interaction with a particular website, application, or advertisement, including the Website, when and after you use the Website.

We may combine information you give us with other information from Rothco sources or transactions, including without limitation: direct mail, catalogs, events, and automatic data collection sources. We may also combine that information with data that is publicly available and/or data from third parties.

How We Use The Information We Collect

We may use the personal information we collect to:

·       Provide our products and services;

·       Process and fulfill orders;

·       Communicate with you (including providing you with offers and other communications about our products and services), respond to inquiries, contact you about the status of an order, and offer customer support;

·       Establish and manage Rothco.com accounts;

·       Verify your identity;

·       Personalize your experience on our Site;

·       Advertise and market our products and services, including providing personalized advertising;

·       Administer participation in surveys, promotions, or other programs;

·       Establish and manage our business relationships;

·       Perform analytics (including website analytics, market research, trend analysis, financial analysis and anonymization of personal information);

·       Operate, evaluate and improve our business (including developing new products and services; managing our communications and customer service function; and performing accounting, auditing and other internal functions);

·       Maintain and enhance the safety and security of our Site, products and services and prevent misuse;

·       Exercise our rights and remedies and defend against legal claims;

·       Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and

·       Comply with and enforce applicable legal requirements, relevant industry standards and Rothco policies. 

For more detail about how information is collected and used, see Table 1: Information Collected, Sources, and Business Purpose for Collection below.

Email/Text Marketing

We will occasionally send out promotional emails to our previous purchasers relating to catalog and email signups. You may opt-in to receive emails from us by providing an email address during checkout at Rothco.com or by signing up within your Registered Account. If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in your communications (e.g., by clicking on the “unsubscribe” link in the mail to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as responses to customer service inquiries, or information about a plan type for which you have expressed interest in.

You may also choose to participate in certain text or SMS/MMS marketing. If you opt-in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions, you may opt-out of receiving marketing-related messages by using the unsubscribe method provided (e.g., by relying “STOP” in the message to unsubscribe).

Information We Share

We may share information we collect about you with our affiliates and with our marketing partners. We may also share information we collect about you with third-party vendors and other entities to perform services on our behalf, such as website hosting, data analytics, advertising, customer service, payment processing and other services.

Detailed Description of Categories of Third Parties Third Parties that Rothco may disclose your Personal Information to: 

(a)   Service Providers/SubcontractorsRothco may share your Personal Information with our subcontractors for certain business purposes. This information is provided in order for them to provide Rothco with services such as payment processing, advertising services, marketing partners, web analytics, data processing, IT services, customer support, customer product and service fulfillment, and other services such as for the purpose of auditing and fraud investigations.

(b)   Related Entities

Rothco may share Personal Information between and among Rothco, its subsidiaries, and affiliated companies for purposes of management and analysis, and other business purposes. For instances, Rothco may share your Personal Information with our subsidiaries and affiliated companies to expand and promote our product and service offerings.

(c)   Law Enforcement/Legal AuthoritiesRothco may be required to disclose your Personal Information to third parties including law enforcement agencies when required to protect and defend our legal rights, protect the safety and security of users of our Services, prevent fraud, respond to legal process, or a request for cooperation by a government entity, as required by law.

(d) Corporate TransactionsIn the event of sale, transfer, merger, reorganization, or similar event, Company may transfer your Personal Information to one or more third parties as part of that transaction with the business entities or people involved in the deal negotiation or transfer.

(e) With Your Consent Company may share Personal Information about you with other third-party companies if you give us permission or direct us to share the information. Company will share Personal Information with authorized agents with whom you authorize Company to communicate. We do not sell and have not sold Personal Information, including your Sensitive Personal Information. Without limiting the foregoing, we do not sell the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age. We do not knowingly “share” the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.

Third-Party Advertising and Analytics Disclaimers

We and/or third parties including advertising companies, social networking sites, and service providers on our behalf, use cookies, web beacons and other similar technology, to collect information for the purposes described in this Policy including advertising, analytics, online behavioral marketing, monitoring performance and improvement of our online services (traffic, errors, page load time, popular pages, etc.).

You can opt out of remarketing and targeting advertising as follows:

·       Google Analytics and Facebook Pixel: We use Google Analytics and Facebook Pixel to understand how our website, services, and products perform, how you use them, and to serve you with ads on third-party websites and social networking sites like Facebook.

To learn more about how Google processes your data, please visit: https://www.google.com/policies/privacy/.

To opt out of Google Analytics, please install the Google Analytics Opt-out Browser Add-on by visiting: https://tools.google.com/dlpage/gaoptout.

To learn more about how Meta uses your data, please visit: https://www.facebook.com/policy.php.

Links to Other Sites

We provide links on occasion to other websites we think you may enjoy. These websites operate independently of Rothco and have established their own privacy and security policies. For the best online experience, we encourage you to review these policies before submitting any Personal Information to these websites.

Consent To Transfer

The Site is operated in the United States. Please be aware that any information you provide to us will be transferred to the United States. By using a Site from outside of the United States and/or providing us with your Personal Information through a Site, you consent to this transfer.

Retention of Data

We will retain your personal information (collected through offline and online methods) for as long as it is necessary for the purposes described in this Policy (Table 1: Information Collected, Sources, and Business Purpose for Collection). We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Intended Audience of Website; COPPA Compliance

We are in compliance with the requirements of the Children’s Online Privacy Protection Act (“COPPA”). We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children (under the age of 16) are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 16 or older, you should not visit or use our Website or social media accounts. If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place and maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect. The transmission of information via the Internet is not completely secure. Although we strive to protect your personal information in accordance with this Policy, we will not be liable for disclosure of personal information obtained due to errors in transmission or security breaches.

If You Are a Citizen of Canada

Canadian citizens, except under circumstances defined by law, are entitled to access their Personal Information collected by us by writing to us at the address set out in the Contact Us section below. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the Personal Information about you that we have collected is incomplete or inaccurate, we will correct the information upon verification that an omission or error exists and that the Personal Information relates to the person requesting the correction. If you would like to request additional information about our Personal Information management practices or access or correct or have us investigate any matters in relation to your Personal Information, please contact us using one of the methods set out in the Contact Us section below.

If You Are a Resident of California

If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address for and receive the following information:

·       the categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;

·       the names and addresses of third parties that received such information; and

·       if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format, and the information will not be specific to you individually. Our designated email address for such requests is Privacy@Rothco.com.

If You Are a Resident of California, Colorado, Connecticut, Utah, Virginia, Oregon, Texas, Montana, Delaware, Iowa, New Hampshire, or New Jersey

If you are a resident of California, Colorado, Connecticut, Utah, Virginia, Oregon, Texas, Montana, Delaware, Iowa, New Hampshire, or New Jersey the following provisions may apply to our processing of information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”) subject to the California Consumer Privacy Act of 2018/ Privacy Rights Act, the Colorado Privacy Act, the Connecticut Personal Data Privacy Act, the Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, the Montana Consumer Data Privacy Act, the Delaware Personal Privacy Act, the Iowa Consumer Data Protection Act, the New Hampshire Privacy Act, and the New Jersey Consumer Data Privacy Act (collectively the “Privacy Laws”).

Colorado, Connecticut, Utah, Virginia, Oregon, Texas, Montana, Delaware, Iowa, New Hampshire, and New Jersey define a ‘Consumer’ as a resident of the state who is acting in an individual or household capacity, but this excludes state residents who are acting in an employment capacity (as one of our current, former or prospective employees) or in a commercial capacity (as an employee, owner, director, officer, etc. of an entity communicating with us in that context). As a result, if you reside in one of these states and have interacted with us in an employment or commercial capacity you are not provided the rights described below by the Privacy Laws.

California defines a ‘Consumer’ as any resident of the state regardless of the capacity in which they interact with us.

For Consumers, the provisions of this section prevail over any conflicting provisions of this Privacy Statement. We adopt this section of our Privacy Statement to comply with the Privacy Laws of and any terms defined in the Privacy Laws have the meaning set forth in the law of your state of residence when used in this section.