Rothco Continues Global Expansion into China
In a strategic partnership with Rongia, a company that has worked in cooperation with Rothco since 1979, Rothco goods will now be available to purchase online at rothcochina.com.cn as well as a retail location in Hangzhou, China. The partnership will allow Rothco to provide the Chinese consumer with authentic military, tactical and outdoor gear. With Authorized Rothco Dealers in over 108 countries already, Rothco realized the importance of establishing the brand in the world’s most populous country.
We anticipate significant business in China over the next few years, and this is just the beginning of what should be a very exciting area of growth for Rothco.” Howard Somberg, President, Rothco