Press Articles
Bear Archery and Rothco Unite to Create Iconic Fred Bear Camo Apparel
Two iconic brands have forged a powerful alliance as Bear Archery, a division of Escalade Sports, and Rothco proudly announce their collaboration on the highly anticipated launch of Bear Archery x Rothco Fred Bear Camouflage apparel. This momentous partnership, spanning multiple years, will bring the revered Fred Bear camouflage pattern to life on Rothco's legendary apparel, set to debut in Spring 2024.
Renowned for their excellence in the Military, Tactical, Work, and Outdoor footwear and apparel, Rothco stands as a trusted leader with its time-tested designs and superior quality products. By joining forces with Rothco, Bear Archery aims to amplify its brand's presence in the marketplace through this exceptional partnership. "Rothco's extensive industry expertise and unwavering commitment to delivering top-notch products make them an ideal collaborator. We are excited to see the throwback Fred Bear camo pattern come to life on Rothco’s innovative and cutting-edge apparel,” stated Jon Lene, General Manager of Bear Archery.
Recognizing the significance of collaborating with brands that share a similar iconic heritage, Scott Sincerbeaux, Chief Executive Officer of Rothco, remarked, "Fred Bear is widely regarded as a trailblazer in bow hunting and archery. For 70 years, Rothco has been at the forefront of providing high-quality footwear, apparel, and gear to retailers and consumers worldwide, including the outdoor industry. This partnership not only expands our market reach, but also introduces the Bear Archery consumer to the Rothco brand."
The Fred Bear Camouflage collection will encompass an impressive range of products, including outerwear, the legendary Rothco BDU pant, and a curated assortment of apparel and accessory items. Each item will be meticulously crafted using the iconic Fred Bear camouflage pattern, epitomizing the rich heritage and exceptional quality associated with both Bear Archery and Rothco.
With a shared passion for excellence and a deep commitment to their customers, Bear Archery and Rothco are poised to make a resounding impact in the industry with the unveiling of the Bear Archery x Rothco Fred Bear Camouflage apparel line. Stay tuned for the official launch in Spring 2024, when consumers will have the opportunity to experience the fusion of two legendary brands.
For media inquiries, please contact:
Kristy Dineen
Director of Brand Marketing and E-Commerce
Rothco
1-631-468-6509
Kristy.Dineen@Rothco.com
About Bear Archery
Founded by the iconic father of modern archery, Fred Bear, in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values.
About Rothco
Rothco is a trusted leader in the Military, Tactical, Work, and Outdoor apparel and gear industry. With a legacy spanning over 70 years, Rothco is recognized for its unwavering dedication to quality, reliability, and functionality. From military uniforms to everyday essentials, Rothco offers a wide range of products that cater to the needs of active-duty professionals, public safety, adventurers, and outdoor enthusiasts.
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